DongGuan JollyDood Industrial Co.,Ltd

　　　Development History
　　Haoshinian Leather Co., Ltd was established on June 28, 1986 in Shenzhen. Back then, it had a staff of over 100 people, and mainly focused on manufacturing and selling lady leather shoes. After more than two decades of development, it now occupies a factory area of 38000 square meters with a number of affiliated enterprises including Yili Shoes Factory (HK) Limited, Huafu (Hong Kong) Development Co., Ltd etc. Today, the Company is primarily engaged in manufacturing lady leather shoes intended mostly for European and American markets. Besides, it is also actively involved in real estate, trade and many other industries, making it an international enterprise of diversified businesses.

　　　Milestone
　　On June 28, 1986, Haoshinian was founded in Shenzhen with around 100 people. It was processing-oriented.
　　In 1993, in order to meet market needs, the Company was further expanded with the construction of Lubian branch factory in Chashan town of Dongguan City.
　　From 2007 to present, the Company witnessed a steady growing in production. Today, it possesses 6 production lines. The Company also attached much importance to environmental protection within the factory and strived to build a green factory. Moreover, many sports and entertainment facilities were constructed.
　　The Year 2007 saw an overall improvement in the Company’s management. ISO management system was introduced and international certification was obtained.
　　In 2007, the Company set up the welfare fund and mutual aid association.
　　In 2009, the Company was expanded to cover about 38000 square meters which include factory building, dormitories as well as auxiliary production and living facilities.

　　　Enterprise Spirit
　　Adhering to the operation philosophy of Being Practical & Achieving Excellence, the Company carries out technological innovation by relying on people. It is dedicated to the research, development and production of lady leather shoes and the enhancement of professional level. The Company regards as a mission to spread fashion trends. In the early stage of development, it has already established the technology-leading brand strategy and a well-developed R&D division. It is her unswerving goal to build a lasting enterprise & establish an enduring international brand. Spiritually, building a world-leading brand matches the Olympic spirit of faster, higher and stronger, and reveals the determined ambition of Jollygood as a national brand, to grow into a world-renowned fashion brand. Today, Haoshinian is working to foster a fine, fashionable image and to build a worldwide recognized brand of lady shoes. Incessantly, the Company is pressing toward its goal of becoming a top international brand.
　　Like an eagle opening out its wings and flying high up into the sky, Haoshinian will continue to pursue excellence and more actively engage in various industrial and social activities to promote the development of shoe-making industry in China. By seizing historical opportunities, it shall press ahead steadfastly to score new achievements, therefore setting up an example for the same industry and contributing to the undertaking of building an enduring international brand. The purpose is to build Haoshinian into a leading brand of fashion shoes for ladies. Meanwhile, by spreading and carrying forward the brand spirit, the Company shall inspire in its wide number of consumers a positive attitude toward life so that they can usher in the new-trend times along with the rest of the world.

　　　Enterprise Purpose
　　Owing to its unique corporate culture and distinctive management strategy, as well as its long-cherished operation concept of professional, innovation, honesty, service, development and mutual-win, Haoshinian was able to attain sustained development and gradually build up its reputation within the industry. Haoshinian people have always devoted themselves to creating and offering maximal service value. With an acute perception, they are capable of anticipating the future needs of its customers. They aim to produce maximized value in the most efficient way by fostering broad corporate culture and building a harmonious organization. Moreover, returns are reinvested in the further development of the enterprise, in perfecting the entire organization and in making continuous improvement. By doing so, they are making every effort to build the ideal image of Haoshinian.

　　　Service Philosophy
　　The operation concept of Haoshinian, i.e. professional, innovation, honesty, service, development and mutual-win and creating & offering the maximal value, can be interpreted as upholding the spirit of innovative value, adopting a practical operation method and honestly carrying out its business operation. It also means abiding by the management principle of check, detection and correction and ceaselessly promoting product quality, marketing capability and customer service quality, in the spirit of seeking perfection. The ultimate purpose is to ensure top quality, best reputation and customer first and achieve the highest degree of customer satisfaction.

　　　Corporate Values
　　The corporate values should reflect the common rules of conduct as understood, identified and observed by all employees. Core values include regulation-oriented, people-based, customer first, pursue excellence, good faith, continuous innovation, exceeding to lead, just and fair.

　　　Business Objective
　　To realize full satisfaction on the part of employees, customers, consumers, partners as well as the society. The significance of corporate citizen lies in the responsibility that an enterprise should take for the investors, consumers, employees and the society. Bearing its responsibility as a corporate citizen in mind, Haoshinian shall realize its economic benefits through such sustainable means as humanity-orientedness and environmental protection, thereby bringing full satisfaction to employees, customers, partners as well as the society.

　　　Corporate Mission
　　Dedicated to the research, development and production of fashion lady shoes; to raise the level of taste, and to promote the spread and progress of fashion civilization of human beings